Sales - Led Growth Strategy Playbook

Sales – Led Growth Strategy Playbook

• Business Goals : Using North Star Metric Framework
• SalesStrategy

- Territory
Management Framework

- 3 Step Territory Assesment

(Classify, Analyze, Prioritize)

- Area Competitiveness Analysis Tools

- Market Attractiveness Analysis Tools

- Competitive Situation Analysis Tools

- Area Prioritize Quadran Tools

- Team
Management Allocation Framework

- Current Teams –> Business Goals –>
Requirement Teams

- Customer
Management Framework

- Selling Strategy Objective (Get, Keep, Develop,
Recovery)

- The Sales – Led Growth Journey

- Funnel of Sales Qualified Leads

- Customer Segmentation Assesment Tools

• Sales Tactic

- Sales Activity Objective Framework

- Details Sales Activity Tools

- Routine Management Planning Tools

• Sales Performance

- Business Matrix Measurement

- Sales Analytics Tools

- Sales Person KPI & Incentive

Bonus : Win /Loss Analysis, Customer POV (Win Game Program), Customer Persona (Key Win Factor) & Growth Model